The Entrepreneur’s Journey 企业家之旅（全英文创业课程）

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课程简介: This course offers comprehensive, innovative and engaging training in those aspects of entrepreneurship required to complete the initial stages of a business initiative. We focus on the development, design, and delivery aspects of starting a commercially viable business. In addition, specific attention is paid to (1) the many ways entrepreneurship can be pursued; (2) the interpersonal skills required at each stage on the entrepreneurial path; and (3) the importance of best-practice at each stage of the process. Together these constitute the building blocks of a successful entrepreneurial venture.

Course Objectives (课程目标)

• To help you develop a roadmap for starting your own commercially viable business.
• To facilitate your discovery of “what makes you tick” in the sense of your preferences for different types of work based on your personality and motivation.
• To encourage you to develop an entrepreneurial mind-set through thinking “outside the box” and looking at opportunities from different perspectives.
• To build your confidence in presenting and interviewing, especially when working under pressure.
• To guide you in creating and sustaining a dynamic and supportive high-performance team..

Special Aspects (课程特色)

• MBA-style instructional program style similar to those offered throughout the US, UK and Europe.
• All instruction offered in English.

Course delivery (授课方式)

• Interactive lectures given by the three key instructors. 
• Guest videos and lectures by successful Chinese and UK entrepreneurs.
• Group work designed to provide experience in seeking funding, testing out business ideas, and researching sales-potential.
• Development of a commercial project idea that could lead to the founding of a viable new business.

Course Team (授课团队)

Prof. Norman MacLeod (Instructor) - Distinguished Professor, NJU School of Earth Sciences and Engineering, formerly the Dean of Postgraduate Education & Training and Keeper of Palaeontology at The Natural History Museum, London.

Dr. Jacqueline Drake (Instructor) - Experienced MBA tutor at leading European post-graduate educational institutions including Cranfield University (UK), Mannheim University (Germany) Cyprus International Institute of Management (Cyprus); also Founder of Drake Associates and of Cool Leadership.

Dr. Yukun Shi (Instructor) - Associate Professor, NJU School of Earth Sciences and Engineering. 

Ms Shuyi Xu (Facilitator) - Secretary & Personal Assistant, Deep-Time Digital Earth Project; MA University of Toronto.