课程简介: This course offers comprehensive, innovative and engaging training in those aspects of entrepreneurship required to complete the initial stages of a business initiative. We focus on the development, design, and delivery aspects of starting a commercially viable business. In addition, specific attention is paid to (1) the many ways entrepreneurship can be pursued; (2) the interpersonal skills required at each stage on the entrepreneurial path; and (3) the importance of best-practice at each stage of the process. Together these constitute the building blocks of a successful entrepreneurial venture.
Course Objectives (课程目标)
Special Aspects (课程特色)
Course delivery (授课方式)
Course Team (授课团队)
Prof. Norman MacLeod (Instructor) - Distinguished Professor, NJU School of Earth Sciences and Engineering, formerly the Dean of Postgraduate Education & Training and Keeper of Palaeontology at The Natural History Museum, London.
Dr. Jacqueline Drake (Instructor) - Experienced MBA tutor at leading European post-graduate educational institutions including Cranfield University (UK), Mannheim University (Germany) Cyprus International Institute of Management (Cyprus); also Founder of Drake Associates and of Cool Leadership.
Dr. Yukun Shi (Instructor) - Associate Professor, NJU School of Earth Sciences and Engineering.
Ms Shuyi Xu (Facilitator) - Secretary & Personal Assistant, Deep-Time Digital Earth Project; MA University of Toronto.
Ms Cathy Yiyun Zhang (Facilitator) - Lecturer, Department of Applied Foreign Language Studies, Nanjing University; formerly an interpreter of MBA and EMBA courses offered by NJU and Cornell University.
The Entrepreneur's Journey course is part of Nanjing University's school-level Innovation and Entrepreneurship Curriculum which is sponsored by NJUs Global Institute of Innovation & Entrepreneurship
Week 1 - No class
Week 2 - Introduction & Entrprenurial Mindset
Week 3 - 2021 Project Reviews & NJU Graduate Interviews
Week 4 - Chinese Cultural Perspective
Week 5 - Psychometric Profiles & Creative/Critical Thinking
Week 6 - Exploring Solutions - Value Maps
Week 7 - Market Research - Interviewing
Week 8 - Market Research - Hypothesis Testing
Week 9 - The Value Proposition
Week 10 - Business Plans
Week 11 - Presentation Skills
Week 12 - Leadership Unwrapped
Week 13 - Finance & Funding
Week 14 - Sales & Marketing
Week 15 - Operations & Logistics
Week 16 - Overview + Local Entrepreneurs
Week 17 - Group Presentations
Copyright © 2022 Norman MacLeod - All Rights Reserved.