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    • Home
    • Entrepreneur’s Journey
    • Extinctions Course
    • Data Analysis Course I
    • Data Analysis Course II
    • Paleobiology Course
    • Scientific Writing Course
    • CV
  • Home
  • Entrepreneur’s Journey
  • Extinctions Course
  • Data Analysis Course I
  • Data Analysis Course II
  • Paleobiology Course
  • Scientific Writing Course
  • CV

Prof. Norman MacLeod

Prof. Norman MacLeodProf. Norman MacLeodProf. Norman MacLeod

The Entrepreneur’s Journey 企业家的旅程(全英文创业课程)

课程简介: This course offers comprehensive, innovative and engaging training in those aspects of entrepreneurship required to complete the initial stages of a business initiative. We focus on the development, design, and delivery aspects of starting a commercially viable business. In addition, specific attention is paid to (1) the many ways entrepreneurship can be pursued; (2) the interpersonal skills required at each stage on the entrepreneurial path; and (3) the importance of best-practice at each stage of the process. Together these constitute the building blocks of a successful entrepreneurial venture.


Course Objectives (课程目标)

  • To help you develop a roadmap for starting your own commercially viable business.
  • To facilitate your discovery of “what makes you tick” in the sense of your preferences for different types of work based on your personality and motivation.
  • To encourage you to develop an entrepreneurial mind-set through thinking “outside the box” and looking at opportunities from different perspectives.
  • To build your confidence in presenting and interviewing, especially when working under pressure.
  • To guide you in creating and sustaining a dynamic and supportive high-performance team..


Special Aspects (课程特色)

  • MBA-style instructional program style similar to those offered throughout the US, UK and Europe.
  • All instruction offered in English.


Course delivery (授课方式)

  • Interactive lectures given by the three key instructors. 
  • Guest videos and lectures by successful Chinese and UK entrepreneurs.
  • Group work designed to provide experience in seeking funding, testing out business ideas, and researching sales-potential.
  • Development of a commercial project idea that could lead to the founding of a viable new business.


Course Team (授课团队)

Prof. Norman MacLeod (Instructor) - Distinguished Professor, NJU School of Earth Sciences and Engineering, formerly the Dean of Postgraduate Education & Training and Keeper of Palaeontology at The Natural History Museum, London.


Dr. Jacqueline Drake (Instructor) - Experienced MBA tutor at leading European post-graduate educational institutions including Cranfield University (UK), Mannheim University (Germany) Cyprus International Institute of Management (Cyprus); also Founder of Drake Associates and of Cool Leadership.


Dr. Yukun Shi (Instructor) - Associate Professor, NJU School of Earth Sciences and Engineering. 


Ms Shuyi Xu (Facilitator) - Secretary & Personal Assistant, Deep-Time Digital Earth Project; MA University of Toronto.


Ms Cathy Yiyun Zhang  (Facilitator) - Lecturer, Department of Applied Foreign Language Studies, Nanjing University; formerly an interpreter of MBA and EMBA courses offered by NJU and Cornell University.

Learn More

The Entrepreneur's Journey course is part of Nanjing University's school-level Innovation and Entrepreneurship Curriculum which is sponsored by NJUs Global Institute of Innovation & Entrepreneurship

To Learn More

Week 1

No Class

Week 2

Course Introduction (pdf)Download
Video Stories (pdf)Download
Billionaires (mp4)Download
Mindset Slides (pdf)Download
The Creative Process (mp4)Download
EJ Workbook - Week 2 (pdf)Download
Homework (Week 2) (pdf)Download

Week 3

EJ Slides Week 3 (pdf)Download
EJ Workbook - Week 3 (pdf)Download
EJ Webcast - The Entreprenurial Personality (mp4)Download
EJ Webcast - Using Both Sides of the Brain (mp4)Download

Week 4

Customer Profile (English) (pdf)Download
Customer Profile (汉字) (pdf)Download
EJ Slides Week 4 (pdf)Download
EJ Workbook Week 4 (pdf)Download

Week 5

EJ Workbook Week 5 (pdf)Download
Interviewing Skills (pdf)Download
Week 5 Class Slides (pdf)Download
Week 5 Homework (pdf)Download

Week 6

EJ Week 6 Slides (pdf)Download
EJ Workbook Week 6 (pdf)Download
Lola'sCupcake Drone Delivery Service (Original) (mp4)Download
VPD1.2 Value map-English (pdf)Download
VPD1.2 Value map-Chinese (pdf)Download
EJ Webcast - Feedback (mp4)Download

Week 7

EJ Slides Week 7 (pdf)Download
EJ Workbook Week 7 (pdf)Download
VPD1.3 Fit-Chinese (pdf)Download
VPD1.3 Fit-English (pdf)Download

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